Digital marketing refers to the use of electronic means to promote your business’s products or services to your target audience. Although it’s sometimes difficult to categorize this type of marketing in terms of different types, it can be helpful to break down digital marketing into the following categories: email marketing, mobile marketing, social media marketing, search engine optimization (SEO), and website conversion optimization (WCO). While each of these categories may require slightly different strategies to ensure your success, they all have one thing in common—they enable you to reach more customers who are searching for the services and products you offer.
Digital Marketing isn’t a one-size-fits-all industry. You can choose from a variety of disciplines and specialize in each area, or you can become well-versed in every facet. The great thing about digital marketing is that it’s very much still in its infancy, so you don’t have to worry about being an expert on every new social media platform; instead, you can choose to focus on certain areas while continuing to learn more as they emerge.
Email Marketing
When it comes to digital marketing, email can be a powerful tool. One in four online shoppers say they have purchased products because of an email advertisement, and 90% say that they regularly open emails from brands with which they’re familiar. Email is also one of the most cost-effective forms of digital marketing; even if you don’t know how to code or design, you can still create compelling email campaigns at low costs by using templates or hiring someone on Fiverr to do it for you. Email campaigns typically cost $0.05 per recipient—but if your list is large enough (5,000 subscribers), you could pay as little as $0.01 per recipient ($50 total).
Content Marketing
A type of digital marketing that involves creating, publishing and distributing relevant content for your target audience. By developing and sharing valuable information, you create a reason for people to come back to your site frequently. Whether your company offers a product or service that’s relevant to consumers or not, if you want to establish yourself as an expert in your field – in other words, gain credibility among prospects – content marketing is essential.
Influencer Marketing
Finding relevant social media influencers can be a great way to market your product or service. With big name celebrities getting paid for Instagram pictures, it’s not surprising that companies want in on that kind of action. That said, when done correctly and ethically, influencer marketing can provide a wonderful channel for exposure. This includes endorsements from online personalities with large followings as well as more conventional mediums like print ads.
Display Advertising
Digital display advertising is any form of advertising that exists on electronic display. This can include traditional banner ads, as well as new forms such as rich media or interactive ads (such as video, audio, and rich media). Depending on how they’re used, online display ads may have a positive impact on consumers by raising brand awareness, supporting desired consumer actions like visit a product website or purchase a product online.
To learn more visit here https://en.wikipedia.org/wiki/Digital_marketing
